Often large, unwieldy technology stacks aren’t agile enough for today’s demands. Any changes mean manual and extensive workarounds; front offices are dislocated from back offices and few CRM systems cover the entire organization so there’s no single view of an individual reader’s behavior across print, digital and social media.
As the acronym CPQ becomes more familiar around the sales and marketing community, Mark Bishop, Product Marketing Manager, CloudSense talks to Digital Marketing Magazine about why there is a new generation of CPQ solutions that are more than simply Configure, Price and Quote.
This week CloudSense were invited to an awards dinner for the Sunday Times Tech Track 100. We sent along our CTO, Alex Fuller and Global Sales Director, Greg Dunbar to represent the CloudSense team and formally collect our award for reaching number seven on this prestigious listing. The annual awards dinner was held at Vinopolis,...
The shift to digital means publishers need more flexible ad sales systems. Sean Caesar, Director of Advertising CRM, the Financial Times sat down with Phil Wainewright of Diginomica whilst at Dreamforce 2014 in San Francisco to discuss how The Financial Times has turned to the cloud with CloudSense and Salesforce to deliver that flexibility.
If you are new to the world of Configure, Price, Quote technology, it can often be challenging to cut through the acronyms and buzzwords to understand the real value of these solutions. IT Briefcase questions Product Manager, Mark Bishop and his answers provide the perfect introduction to CPQ.
Richard Britton, CloudSense CEO, talks to PerformanceIN the publisher’s challenges with the shift to digital. Using insight from the CloudSense user survey of media consumption, Richard highlights that transformation needs to go deeper than the offers provided to customers.
Fourth Source have covered the latest findings from the CloudSense media consumption survey. The survey identified that in the UK a total of 88% of those polled don’t currently pay for digital media sites and apps providing content, even though 45% agreed they had accessed online content daily. Only 7% however are prepared to subscribe...
MarketingProfs have covered the latest findings from our US Media consumption survey. The survey, which identified that even though US consumers currently pay for news, fashion and business digital content (40%), 70% of those asked say they access those categories of content online regularly.
In this piece in Mobile News Magazine, Richard Britton shares the CloudSense growth story and the tactics he’s deployed across the company to meet such growth. The article goes on to address how CloudSense are best placed for helping telcos transform their businesses in this digital age and how the firm’s expertise lies in ‘simplyfing’...
Wired Insights talks to Richard Britton, CloudSense CEO, about how professionals can move away from using paper. Read his tips for becoming paperless.
The digital revolution has rocked the foundations of the publishing world – the need to restructure for digital is now urgent says Richard Britton, CEO CloudSense. There’s a common perception that the odds are stacked against traditional media companies and that ‘born digital’ titles have all the advantages. After all, what online-only news sites and...
Hear from Richard Britton on The Marketing Blog, celebrating achieving 7th position in the Tech Track 100 Awards.
The Marketing Blog publishes the latest CloudSense findings from their survey conducted in the UK around user habits and attitudes towards online content and apps. 88% polled said they don’t currently pay for digital media sites – do you agree?
On the back of Ebuzzing recent study on the lengths some will go to avoid online advertising, CloudSense’s latest survey of 4,000 UK respondents reveals that an overwhelming majority would not be prepared to pay for advertising (88%). Publishers need to address the very evident challenge in front of them and look at ways to...
Journalism.co.uk covered the recent CloudSense Media survey, focussing on the different commercial models publishers are using and the consumer attitude. The CloudSense Media survey asked 4,000 people across the US & UK about their media consumption habits. Journalism.co.uk spoke to CloudSense’s Greg Dunbar, a veteran of the publishing industry, about how the changing face of...
7th September 2014 – CloudSense, the award-winning global cloud technology company, has been recognized in The Sunday Times Hiscox Tech Track 100 rundown of Britain’s fastest growing 100 private tech companies. The Sunday Times Hiscox Tech Track 100 The 14th annual Sunday Times Hiscox Tech Track 100 league table ranks Britain’s private technology, media and...
Read the second part of Sramana Mitra’s interview with Alex Fuller on her blog, One Million to One Million where in this part they discuss the growth of Cloudsense as well as what the future holds for the business.
Read Sramana Mitra’s interview with Alex Fuller on her blog, One Million to One Million where he talks about how CloudSense started and what has been key to early success.
Dreamforce is always an exciting and busy week. With so much going on how are you going to make the most of your time there? Whether you’re a Dreamforce-attending-pro or the Dreamforce-fresh-faced-newbie, we’ve asked some of the Dreamforce experts to share their top tips to help you get the most out of the event. J....
Why did the FT migrate its legacy systems to CloudSense? Sean Caesar, Director of Advertising and CRM, talks through this transition process and the associated challenges in moving to the cloud.
No matter how many ‘go-to’ channels there are for your customers to connect – Josh Morse, Marketing Director, warns brands to take the old fashioned when it comes to customer service.
Rowley Douglas, Olympic Gold Medalist, reveals to Fast Company some of the lessons he learnt in training for Sydney 2000 and how they can be used to run a successful business.
Wired Insights talks to Richard Britton about how the digital shift is disrupting the telecoms industry. Read his top tips for the brave CIO.
As the telecoms sector is in a period of fundamental change, Leading Analyst House, Ovum suggests CloudSense are a good choice for those providers who are looking to replace siloed and inefficient legacy systems with more efficient and flexible platforms.
This article on Telecoms.com invites Richard Britton to discuss what mobile operators need to do to retain the edge when competing in this changing landscape.
With the digital shift becoming the norm in many sectors, the advertising and publishing industry needs to embrace this transformation and put their customers at the heart to ensure they are not left behind. This article in ‘Fourth Source’ discusses how this can be done.
With the current digital shift transforming the playing field in the telecoms industry it’s time for the CIO’s to take the lead. Read this article in IT Briefcase for some some tips on where CIO’s can focus to address this changing time.
In an article on Telecoms Tech, Richard Britton CEO CloudSense, talks about why CIOs must be the ones to embrace change in this ever changing digital landscape. Read more on why they must take the lead.
This article in Digital Marketing Magazine by Donna Nichols, vp of media at CloudSense, looks at how media and publishing industries need to embrace the digital revolution to survive as traditional revenues continue to slowly but steadily fade.
This piece on Wired by CloudSense CEO, Richard Britton, looks at why many companies are missing an important step in their mobile journey and how it is the digital transformation within their own businesses that that will bring them their greatest rewards.
This article in Mobile News addresses how Mobile operators need to keep up with rapid changes in product, pricing and customer information to stay ahead of the game and keep up with their customer demands.
With the consumer shift to digital Telecoms operators are rebuilding to cater not just traditional telecoms products and services. With the move into digital markets Communications providers are having to transform not just their offerings but also their people, processes and systems to ensure success. The move to this new paradigm is one where the...
With the saturation of mobile devices and traditional revenue streams maturing mobile operators are at a crossroads. With the shift to digital products and services mobile operators must make a change in what they offer and how they interact with customers. WIRED features CloudSense CEO Richard Britton looking at what this means for mobile operators.
As readers consume media content through multiple devices – it is fundamental that the publishing world rebuilds it’s offering for digital too. In this piece on Business 2 Community, Richard Britton, CEO CloudSense discusses how businesses need to be nimble and adaptable to help shape the digital shift.
As traditional revenue streams mature and the mobile device market becomes saturated – Mobile operators need to make their own shift to digital to keep up with how they interact with their customers. In this piece on Business 2 Community, Richard Britton CEO CloudSense discusses how mobile operators need to adapt.
Direct Marketing News has published the latest findings from an end user survey conducted in the US and UK that focusses on the changes attitudes of consumers to advertising. Of the 2,000 U.S. consumers surveyed, 56% said they prefer to “pay” for content by seeing the advertising associated with it.
In this interview with Alex Fuller, CTO, discussion is around the fact that the ‘social’ change is here to stay and is permeating our lives entirely – both professionally and personally.
The Marketing Blog publishes CloudSense’s latest media survey results which shows that ads are an accepted ‘norm’ by consumers who feel they are part of the free media content deal.
Fourth Source publishes CloudSense latest survey with findings that include 46% of its respondents preferred to pay for content through online advertising. Meanwhile an additional 28% were happy to view ads before reaching their intended webpage destination.
Read PerformanceIN coverage of CloudSense’s survey results which highlights that online advertising continues to be a necessary component of the business model commonly adopted by online publications and websites.