With the digital shift becoming the norm in many sectors, the advertising and publishing industry needs to embrace this transformation and put their customers at the heart to ensure they are not left behind. This article in ‘Fourth Source’ discusses how this can be done.
With the current digital shift transforming the playing field in the telecoms industry it’s time for the CIO’s to take the lead. Read this article in IT Briefcase for some some tips on where CIO’s can focus to address this changing time.
In an article on Telecoms Tech, Richard Britton CEO CloudSense, talks about why CIOs must be the ones to embrace change in this ever changing digital landscape. Read more on why they must take the lead.
This article in Digital Marketing Magazine by Donna Nichols, vp of media at CloudSense, looks at how media and publishing industries need to embrace the digital revolution to survive as traditional revenues continue to slowly but steadily fade.
This piece on Wired by CloudSense CEO, Richard Britton, looks at why many companies are missing an important step in their mobile journey and how it is the digital transformation within their own businesses that that will bring them their greatest rewards.
This article in Mobile News addresses how Mobile operators need to keep up with rapid changes in product, pricing and customer information to stay ahead of the game and keep up with their customer demands.
With the consumer shift to digital Telecoms operators are rebuilding to cater not just traditional telecoms products and services. With the move into digital markets Communications providers are having to transform not just their offerings but also their people, processes and systems to ensure success. The move to this new paradigm is one where the...
With the saturation of mobile devices and traditional revenue streams maturing mobile operators are at a crossroads. With the shift to digital products and services mobile operators must make a change in what they offer and how they interact with customers. WIRED features CloudSense CEO Richard Britton looking at what this means for mobile operators.
As readers consume media content through multiple devices – it is fundamental that the publishing world rebuilds it’s offering for digital too. In this piece on Business 2 Community, Richard Britton, CEO CloudSense discusses how businesses need to be nimble and adaptable to help shape the digital shift.
As traditional revenue streams mature and the mobile device market becomes saturated – Mobile operators need to make their own shift to digital to keep up with how they interact with their customers. In this piece on Business 2 Community, Richard Britton CEO CloudSense discusses how mobile operators need to adapt.
Direct Marketing News has published the latest findings from an end user survey conducted in the US and UK that focusses on the changes attitudes of consumers to advertising. Of the 2,000 U.S. consumers surveyed, 56% said they prefer to “pay” for content by seeing the advertising associated with it.
In this interview with Alex Fuller, CTO, discussion is around the fact that the ‘social’ change is here to stay and is permeating our lives entirely – both professionally and personally.
The Marketing Blog publishes CloudSense’s latest media survey results which shows that ads are an accepted ‘norm’ by consumers who feel they are part of the free media content deal.
Fourth Source publishes CloudSense latest survey with findings that include 46% of its respondents preferred to pay for content through online advertising. Meanwhile an additional 28% were happy to view ads before reaching their intended webpage destination.
Read PerformanceIN coverage of CloudSense’s survey results which highlights that online advertising continues to be a necessary component of the business model commonly adopted by online publications and websites.
The Drum continued the coverage of the CloudSense recent Media Survey. Focusing on the difficult balance between relevancy of advertising and privacy concerns The Drum highlighted that the majority of people still do not want personalised ads.
Research covers CloudSense’s latest findings measuring attitudes towards online advertising and content. Results revealed that while 74% of respondents currently do not pay to access any digital media sites or apps, 46% said that seeing advertising around content was their preferred way of ‘paying’ for this access.
Adotas have recently published CloudSense’s latest poll results which shows how consumers are happy to accept Ads in exchanged for free media content.
BizReport has covered the recent CloudSense Media survey. Speaking to Rowley Douglas, Executive Vice President CloudSense North America, BizReport highlighted that the 2,000 US respondents were heavily pro-advertising as the commercial model for accessing media content.
An extensive new survey of consumer attitudes to online advertising and content carried out by international cloud technology company, CloudSense, underlines the continuing need for advertising to sustain the business model of online publications and websites. Overall, 74% of respondents to the survey currently do not pay to access any digital media sites or apps....
A new survey of consumer attitudes in online advertising and content carried out by New York and London-based cloud technology provider CloudSense underlines the continuing need for advertising to sustain the current business model of online publications and websites. Of the more than 2,000 US-based consumers surveyed, 59 percent currently do not pay to access...
With new products available in the Cloud allow IT people to focus on delivering value that matches up to the desires of their customers.
Whether you’ve attended TM Forum before or you’re considering it for the first time, check out these top 5 reasons to attend. 1. An impressive agenda The line-up is highly relevant with keynotes from BT, AT&T, Salesforce, Telefonica, Skype, Orange and more. The c-level crowd will be sharing their first-hand experiences, challenges and solutions to transforming to...
Information Age comment on the recent CloudSense survey at the Salesforce1 World Tour London. The survey highlighted how businesses lacked the skills to make use of the cloud and mobile for their business.
Salesforce1 World Tour in London yesterday was a fantastic event. The opportunity to meet and connect with anyone, who is anyone, in Cloud. It all kicked off with Britain’s Got Talent winners Spellbound who warmed up the audience before the Keynote. The talented CloudSense team was out in force throughout the day. A huge thanks...
Rowley Douglas M.B.E., CloudSense Executive Vice President for North America sat down with Tom Hoffman from 1to1 media to discuss how CloudSense is helping companies transform their customer’s journey from Sales to Service. The two also shared their life lessons from prior callings. In the case of Rowley his winning of Olympic gold in 2000...
Hear more from our CTO, Alex Fuller giving advice on how to differentiate in the Cloud.
For CloudSense, a cloud services company with an annual turnover of £10m and offices in Zagreb, Pune, New York, Leeds and London, the big technology breakthrough was the advent of “platform-as-a-service” (PaaS). Read Richard Britton’s interview on the BBC online.
How is the digital shift impacting Media companies in both advertising and sales? Richard Britton, CloudSense CEO, writes in the Guardian how publishers need to completely rebuild around digital. The full article by Richard Britton, CEO can be read on The Digital Marketing Hub in The Guardian
Expand your voice – it’s all about the power of the network
Personalization on a large scale is possible when facilitated by customer relationship management (CRM) solutions. When these CRM solutions are combined with order management technology, businesses are given the opportunity to speak to their entire customer base on a personal level, just like local shopkeepers of the past. Read Josh Morse’s article in Business Computing World.
Hear more from our CTO, Alex Fuller giving advice on the Journey businesses make into the Cloud.
After two buzzing days at Digital Media Strategies we thought we would summarize our thoughts and the key learnings from this event. CloudSense attended with our partners from Salesforce to hear the latest and most strategic thinking from the media industry. With CloudSense’s strong history in this sector, it was a pleasure to see familiar...
Josh Morse, CloudSense Marketing Director, writes about the challenges for Telecoms customer service in light of recent figures reported by the UK Ombudsman Services. This blog has also been published by MyCustomer.com. The telecoms industry came under increasing scrutiny in 2013 for the way it handles customer complaints. The most recent figures from Ofcom revealed...
Our CEO, Richard Britton has been quoted by Computer Business Review in their coverage of the most recent results for energy industry complaints, compiled by energy Ombudsman Consumer Futures. Richard warned that energy firms need to improve their back office systems or they will keep receiving customer complaints. Richard Britton, CEO, CloudSense, issued the warning...
CloudSense has opened a new office on the Avenue of the Americas in New York managed by Rowley Douglas MBE, as Executive Vice President for North America. With a growing number of customers in the United States now is the right time for the company to establish a permanent presence.
While industry sectors such as energy, property, copyright licensing and telecommunications are continually increasing their speed and efficiency, they are also experiencing an escalation of another kind. The latest Ombudsman Services report brings to light the increased level of complaints between 2012-2013 across a variety of industries, but with a high number for telecommunications companies,...
Richard Britton considers what the Ombudsman Services report means for the communication industry and how it can deliver better customer service. We all need to recognize the ‘next generation of complaints’ and the best way to handle them. Read the full article on Page 20 in Comms Business’ Channel Guide to Cloud Based Services.
This article which appeared in mycustomer.com highlights the disruptive nature of new sales tools and techniques being driven by the megatrends of mobile, social, Cloud Computing and Big Data. Richard Britton, CEO at CloudSense, urges that the additional benefits that Cloud Computing can bring to a business in the back office also need to be...
The 30 to Watch in Mobile are the businesses who have the potential to truly shake up the sector. That’s the verdict of the Judging panel that Real Business magazine put together and put CloudSense on the list, tagging them as “Highly Commended”.