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Transforming the sales and contract experience

Cogeco Connexion

Cogeco Connexion is the second largest cable operator in Ontario and Quebec in terms of the number of basic cable service customers served. It provides residential and small business customers with video, Internet and telephone services through its two-way broadband cable networks. Cogeco Connexion is a wholly owned subsidiary of Cogeco Communications Inc.

Cogeco Connexion select CloudSense to provide faster sales and a personalized customer experience

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    Cogeco Connexion has selected the Salesforce-native CloudSense Platform to deliver an amazing customer experience using Configure Price Quote (CPQ), Order Management and Contract Lifecycle Management, including authoring, negotiation and eSignature.

    Cogeco Connexion’s services are powered by a strong and reliable fibre-powered network that provides exceptional speed and quality for customers using Data, Voice, Managed Services and Video solutions. Along with providing the latest technology, Cogeco Connexion is committed to delivering an exceptional experience for businesses – both today and in the future. However, as every technology organization knows, satisfying customer expectations is becoming harder as they rise in line with their continually increasing connectivity.

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    Revolutionizing sales through digital transformation

    To ensure they exceed customer expectations in the coming years, Cogeco Connexion are embarking on a digital transformation project to revolutionize the way they sell.

    Through this transformation, Cogeco Connexion’s will improve the experience they deliver to their business users by migrating from legacy platforms. To replace their legacy platforms and optimize their sales cycle Cogeco Connexion have selected the Salesforce-native CloudSense Platform.

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    Delivering a 360-degree view of customers

    Cogeco Connexion is already a Salesforce Sales Cloud user, by selecting CloudSense they will extend their Salesforce capabilities, ensuring they make the most of their investment in the CRM software.

    The single platform CloudSense provides will help Cogeco Connexion to eliminate manual processes – making sales and contract renewals faster and more accurate. CloudSense will give Cogeco Connexion’s sales team a 360-degree view of the customer, enabling them to identify relevant up and cross-sell opportunities and provide customers a personalized experience.

    Next-generation contract lifecycle management will alert sales to upcoming customer renewal opportunities, ensuring customers are contacted at the right moment and maximizing Cogeco Connexion’s customer lifetime value.

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    “With CloudSense we can sell faster and more accurately to our business users”

    Antoine Shiu, Vice President Sales Business Solutions, Cogeco Connexion, commented “We were impressed by the flexibility and functionality The CloudSense Platform provides, with CloudSense we can sell faster and more accurately to our business users, enabling Cogeco Connexion to go beyond customer expectations by providing a truly amazing customer experience.”

    Rowley Douglas, CloudSense’s Regional VP, said “We’re delighted Cogeco Connexion is the latest leading Communications Service Provider to choose CloudSense. Our proven industry-specific functionality will transform the way Cogeco Connexion sell, enhancing their customer experience in the process. We look forward to working closely with the Cogeco Connexion team.”

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“With CloudSense we can sell faster and more accurately to our business users, enabling Cogeco Connexion to go beyond customer expectations by providing a truly amazing customer experience.”

Antoine Shiu, Vice President Sales Business Solutions, Cogeco Connexion