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Unified sales experience and Google DFP integration on Salesforce

Fairfax Media

Fairfax Media is one of the largest media companies in Australia and New Zealand. It’s the trusted voice informing, engaging and entertaining audiences and communities via newspapers, websites, radio stations, events and dynamic digital venues.

Fairfax New Zealand selects CloudSense to accelerate digital sales transformation

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    Win announcement

    CloudSense, a global leader in Salesforce-native commerce solutions, today announced New Zealand media company Fairfax has selected the CloudSense platform to transform the ad sales process for its digital business. The CloudSense platform will create a unified sales experience in Fairfax’s Salesforce environment and be fully integrated into Google’s DFP Sales Manager system, helping accelerate Fairfax’s sales transformation programme.

    The move follows the successful rollout of Salesforce Sales Cloud to the Fairfax sales team, reducing the 56 percent of their time spent on administration rather than selling. Now, the CloudSense platform will streamline ad sales with a single system that enables the sales team to seamlessly check availability, configure, price, quote and contract without leaving Salesforce. This will ensure a simple and seamless customer journey from first inquiry right through to billing and beyond, while at the same time, providing Fairfax with a complete view of its advertising sales pipeline and other valuable management information.

    “Fairfax is continually developing its digital sales capability to be a leader in the media market,” says Gareth Codd, Commercial Director for Fairfax New Zealand (NZ). “The CloudSense Platform will help us continue this transformation and deliver stronger and better-guided sales performance, both for individuals and the company itself across its digital platforms.”

    “Today, as everyone and everything is becoming more connected, companies that focus on the customer have the best chance at succeeding,” said Dan Bognar, SVP Solution Engineering, Salesforce. “Fairfax is in the midst of an amazing business transformation. With Salesforce and CloudSense, Fairfax is creating a customer-centric business and connecting with advertisers in a whole new way.”

    “CloudSense is currently building significant momentum globally, working with industry leading companies like Fairfax that urgently need to transform its commerce process with fast product innovation, simple user journeys and an enhanced understanding of customers,” says Richard Britton, CloudSense CEO.

    Salesforce, Customer Success Platform, Sales Cloud and others are among the trademarks of salesforce.com, inc.

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“Fairfax is continually developing its digital sales capability to be a leader in the media market. The CloudSense platform will help us continue this transformation and deliver stronger and better-guided sales performance.”

Gareth Codd, Commercial Director