From keynotes to coffee – your guide to the Salesforce World Tour
7 top tips to making the most of the Salesforce World Tour
April 01, 2018
Having attended countless Salesforce events over the years, we can say one thing with absolute authority: Salesforce certainly know how to throw an event.
The Salesforce World Tour events are bursting at the seams, packed with keynotes, top speakers, industry sessions and the chance to delve into the heart of the Salesforce ecosystem.
But, whether you’re a seasoned Salesforce World Tour attendee, or visiting one of Salesforce’s roadshow events for the first time, the sheer scale of the event can be overwhelming.
While the breadth and scope of every World Tour event is great, with so much to pack into your day it can it can be difficult to know where to start.
As Salesforce event veterans, we’ve got a fair idea of what’s worth doing at the World Tour. So, to get you started, we’ve put together a list of how to make the most of your time at a Salesforce World Tour event.
1. Plan and prioritize
One thing’s for certain, if you fail to turn up to a World Tour event with at least a basic plan, the day is liable to pass you by.
But, getting the most out of the day ultimately depends on your situation:
Your role and your organization’s relationship with Salesforce will obviously affect what it is you want to see and who you want to talk to. If it’s your first look at Salesforce, the shape of your day will be different than if you are in the process of buying or implementing it. The same applies if you’re a long-time Salesforce customer asking “what’s next?”.
Whatever the case, be smart and set aside a few minutes to pinpoint what it is you want to get from the day and then assess the agenda to work out what’s worth committing your time to. Doing this before you walk through the doors ensures you won’t leave at the end of the day wondering what you got out of the event.
Remember, if you’ve visited the event previously, following the same itinerary as last time won’t necessarily be as effective this time around.
2. Go to the keynote
Whether you’ve been to a Salesforce keynote before or not, it’s well worth checking out the keynote at the Salesforce World Tour.
The keynote combines two of the key ingredients that make the day so useful: a view of the latest technology and the real-life stories of other companies similar to yours.
You’ll get unrivalled insight into both what’s happened recently at Salesforce – and what’s coming next. And, whatever your reason for visiting the World Tour, the messaging and content of the talk is usually a fairly accurate measuring stick of current and upcoming industry trends.
Insider tip: One lesser-emphasised, but much appreciated benefit of the keynote is the fact you’ll have a seat there. The majority of your day will be spent on your feet and – unless you attend the keynote or a breakout session – there’s a distinct lack of seating to be found at the World Tour events.
Take the chance to rest your weary legs while you can!
3. Strike up a conversation – in person and on social
Everyone around you at a Salesforce event is in someway connected through the medium of Salesforce. (If not, they’re probably in the wrong place…)
This means that whoever you’re stood next to, you’ll probably have something worth talking about.
So, when you’re queuing for registration, getting a drink, or grabbing some lunch – take the opportunity to strike up a conversation with some of the people around you. Depending on why you’re visiting the event, you could meet a potential customer, partner or learn priceless lessons from someone who has previously been in the same position as you.
If the story a person is telling during a breakout session strikes a chord with you, why not reach out to your company’s Salesforce person to try and set up some introductions in advance?
In general, if you’re not usually the type to start up a conversation, don’t worry, the convivial atmosphere at the World Tour events means the vast majority of people are more than happy to network.
4. Breakout sessions
If you want to be the go-to person for Salesforce or the digital transformation guru in your business, you’re in the right place.
Sessions from experts, customers and partners mean there’s a broad array of industries, subjects and angles to choose from – and a whole lot to learn.
It doesn’t matter why you’re attending the World Tour, the sessions offer something for everyone.
For example, attending a customer story may inspire a different approach to your digital transformation with lessons they learnt during theirs, or a Salesforce partner you’ve never considered may demonstrate exactly the capabilities your organization is looking for.
Check out this session from Dreamforce with Telefonica for a taster of the kind of customer-led session you can catch at your Salesforce World Tour.
5. Download the app
The Salesforce Events app covers every Salesforce event, including Dreamforce and the various Salesforce World Tours.
Download the app and you’ll have a host of handy information about your World Tour event at your fingertips.
The app gives you access to essential event information including maps, directions, session schedules and exhibitor profiles. You can also filter sessions based on your interests and create your own personalized agenda, ensuring you don’t miss any parts you’re desperate to catch.
All in all, the app is well worth downloading to make it simpler to plan your day and help you make the most of the event.
6. Visit the Customer Success Expo
Don’t shy away from the hustle and bustle of the Customer Success Expo. It’s the heart of the show, where you’ll see the full extent of the thriving Salesforce ecosystem.
Wander around the Expo and you’ll find new products, see extraordinary demos and speak to people with an encyclopedic knowledge of Salesforce.
There have been over 4 million installs from the Salesforce AppExchange and this is the place to find out why. You can discover how organizations have built upon what Salesforce provide to deliver what they, or their customers, need. Even if you’re only at the early stages of looking at Salesforce, a knowledge of the wider ecosystem will help shape your understanding of what’s possible and how to take Salesforce further.
We also can’t neglect to mention that if you venture to the Customer Success Expo, you can find the CloudSense team. Our team are a friendly, knowledgeable bunch and they will be more than happy to tell you more about our Salesforce-native industry-specific commerce Platform.
If you want to find out where we’ll be at your Salesforce World Tour event, or you’d like to book a demo you can find all the details here.
The Expo is also a great place to find food and drink. You’ll need plenty of energy to be at your best throughout the day. So, whether you’re craving a cup of coffee, a coke, lunch or a beer towards the end of the day, you will find what you need in the Expo.
Insider tip: While you can pick up a cup of filter coffee everywhere, the espresso cart can often be found in the Expo hall for any coffee connoisseurs in search of a short caffeine fix.
7. Network at night
After a long event, you’ve earned the right to kick back and relax. But that doesn’t necessarily mean your day at the Salesforce World Tour has come to an end.
The World Tour event rolls on into the evening – and offers something for every taste.
You’ll find food and drink served in the Expo hall, a variety of events offering a quick drink nearby (usually hosted by implementation service partners), or parties until the small hours of the next morning if that’s your thing.
Wherever you end up, you can continue to network up a storm and round off your day in a relaxed environment.
Insider tip: Not so much an insider tip, as a cautionary tale… If you do end up having a couple of drinks, don’t lose any business cards you collected or forget everything you learnt during the day!
We’d love to see you at the Salesforce World Tour, you can find out all the information on where we’ll be at your local Salesforce World Tour on our events page.