Fourth Source publishes CloudSense latest survey with findings that include 46% of its respondents preferred to pay for content through online advertising. Meanwhile an additional 28% were happy to view ads before reaching their intended webpage destination.
Read PerformanceIN coverage of CloudSense’s survey results which highlights that online advertising continues to be a necessary component of the business model commonly adopted by online publications and websites.
The Drum continued the coverage of the CloudSense recent Media Survey. Focusing on the difficult balance between relevancy of advertising and privacy concerns The Drum highlighted that the majority of people still do not want personalised ads.
Research covers CloudSense’s latest findings measuring attitudes towards online advertising and content. Results revealed that while 74% of respondents currently do not pay to access any digital media sites or apps, 46% said that seeing advertising around content was their preferred way of ‘paying’ for this access.
Adotas have recently published CloudSense’s latest poll results which shows how consumers are happy to accept Ads in exchanged for free media content.
BizReport has covered the recent CloudSense Media survey. Speaking to Rowley Douglas, Executive Vice President CloudSense North America, BizReport highlighted that the 2,000 US respondents were heavily pro-advertising as the commercial model for accessing media content.
An extensive new survey of consumer attitudes to online advertising and content carried out by international cloud technology company, CloudSense, underlines the continuing need for advertising to sustain the business model of online publications and websites. Overall, 74% of respondents to the survey currently do not pay to access any digital media sites or apps....
A new survey of consumer attitudes in online advertising and content carried out by New York and London-based cloud technology provider CloudSense underlines the continuing need for advertising to sustain the current business model of online publications and websites. Of the more than 2,000 US-based consumers surveyed, 59 percent currently do not pay to access...
With new products available in the Cloud allow IT people to focus on delivering value that matches up to the desires of their customers.
Whether you’ve attended TM Forum before or you’re considering it for the first time, check out these top 5 reasons to attend. 1. An impressive agenda The line-up is highly relevant with keynotes from BT, AT&T, Salesforce, Telefonica, Skype, Orange and more. The c-level crowd will be sharing their first-hand experiences, challenges and solutions to transforming to...
Information Age comment on the recent CloudSense survey at the Salesforce1 World Tour London. The survey highlighted how businesses lacked the skills to make use of the cloud and mobile for their business.
Salesforce1 World Tour in London yesterday was a fantastic event. The opportunity to meet and connect with anyone, who is anyone, in Cloud. It all kicked off with Britain’s Got Talent winners Spellbound who warmed up the audience before the Keynote. The talented CloudSense team was out in force throughout the day. A huge thanks...
Rowley Douglas M.B.E., CloudSense Executive Vice President for North America sat down with Tom Hoffman from 1to1 media to discuss how CloudSense is helping companies transform their customer’s journey from Sales to Service. The two also shared their life lessons from prior callings. In the case of Rowley his winning of Olympic gold in 2000...
Hear more from our CTO, Alex Fuller giving advice on how to differentiate in the Cloud.
For CloudSense, a cloud services company with an annual turnover of £10m and offices in Zagreb, Pune, New York, Leeds and London, the big technology breakthrough was the advent of “platform-as-a-service” (PaaS). Read Richard Britton’s interview on the BBC online.
How is the digital shift impacting Media companies in both advertising and sales? Richard Britton, CloudSense CEO, writes in the Guardian how publishers need to completely rebuild around digital. The full article by Richard Britton, CEO can be read on The Digital Marketing Hub in The Guardian
Expand your voice – it’s all about the power of the network
Personalization on a large scale is possible when facilitated by customer relationship management (CRM) solutions. When these CRM solutions are combined with order management technology, businesses are given the opportunity to speak to their entire customer base on a personal level, just like local shopkeepers of the past. Read Josh Morse’s article in Business Computing World.
Hear more from our CTO, Alex Fuller giving advice on the Journey businesses make into the Cloud.
After two buzzing days at Digital Media Strategies we thought we would summarize our thoughts and the key learnings from this event. CloudSense attended with our partners from Salesforce to hear the latest and most strategic thinking from the media industry. With CloudSense’s strong history in this sector, it was a pleasure to see familiar...
Josh Morse, CloudSense Marketing Director, writes about the challenges for Telecoms customer service in light of recent figures reported by the UK Ombudsman Services. This blog has also been published by MyCustomer.com. The telecoms industry came under increasing scrutiny in 2013 for the way it handles customer complaints. The most recent figures from Ofcom revealed...
Our CEO, Richard Britton has been quoted by Computer Business Review in their coverage of the most recent results for energy industry complaints, compiled by energy Ombudsman Consumer Futures. Richard warned that energy firms need to improve their back office systems or they will keep receiving customer complaints. Richard Britton, CEO, CloudSense, issued the warning...
CloudSense has opened a new office on the Avenue of the Americas in New York managed by Rowley Douglas MBE, as Executive Vice President for North America. With a growing number of customers in the United States now is the right time for the company to establish a permanent presence.
While industry sectors such as energy, property, copyright licensing and telecommunications are continually increasing their speed and efficiency, they are also experiencing an escalation of another kind. The latest Ombudsman Services report brings to light the increased level of complaints between 2012-2013 across a variety of industries, but with a high number for telecommunications companies,...
This article which appeared in mycustomer.com highlights the disruptive nature of new sales tools and techniques being driven by the megatrends of mobile, social, Cloud Computing and Big Data. Richard Britton, CEO at CloudSense, urges that the additional benefits that Cloud Computing can bring to a business in the back office also need to be...
The 30 to Watch in Mobile are the businesses who have the potential to truly shake up the sector. That’s the verdict of the Judging panel that Real Business magazine put together and put CloudSense on the list, tagging them as “Highly Commended”.
London, UK, April 2013 – CloudSense, the leading cloud integrator and Salesforce Platinum Partner today announced the acquisition of Impactive ltd. Impactive is a leading IT consultancy in the Financial Services & Telecoms markets with expertise in delivering business transformation to services & operations. Impactive ltd will remain as a legal entity, but is now...
CloudSense, the leading cloud integrator and Salesforce Platinum Partner, has been recognized in The Sunday Times’ rundown of the 100 Best Small Companies To Work For 2013. The annual list is the definitive guide to UK employers, rigorously assessing workplace performance and best practice across eight separate criteria including senior leadership, staff wellbeing and pay...
MyCustomer.com speaks to Richard Britton, CEO, CloudSense about whether “pay by Tweet” a viable option, as Amex and Twitter team up on social commerce.
CloudSense is one of the eight London-based businesses named as finalists in the Santander Small to Medium Sized Business of the Year category of the National Business Awards. Baroness Virginia Bottomley, Chair of Judges, said “This year has been a challenging environment for British businesses: these finalists demonstrate how companies are succeeding in the current...
Check out Richard Britton at Cloudforce London discussing how CloudSense enables the social enterprise.
CloudSense has helped O2 launch new products faster and at a lower cost using CloudSense Services and full lifecycle order management.
With mobile devices, ubiquitous network connections and social applications all forming a natural backdrop to our everyday lives, customers have an increasing range of touchpoints to engage with brands. As a result today’s consumers are everywhere. They are browsing products in-store, researching reviews on mobile devices, posting feedback on social networks and consuming services online....
The explosion in eCommerce has revolutionized purchasing habits and transformed the way that services are consumed. While just a few years ago, products and services were bought on a standalone basis, the proliferation of web channels and development of converged devices means that today’s purchases are more likely to be transacted online and provided as...
CloudSense is delighted to announce a new presence in Leeds. The new operation includes an established, high calibre team specializing in Cloud Computing and Salesforce.com. CloudSense Leeds will extend company capability in both consultancy and product development expertize and the office will embrace strong collaboration practices with our existing London, UK and Zagreb, Croatia offices....
Companies throughout the Communications Industry have for 25 years been spending exceptionally high amounts of time and money in their efforts to deliver turn key Business Support Systems into their businesses. Cloud BSS is finally here! This solution enables companies to utilize proven Cloud technologies and rapidly deliver BSS in months that can keep pace...
The purchasing habits of both consumers and businesses are going through a period of rapid change. Just a few years ago the majority of products and services were bought on a standalone basis. A consumer wanting to buy music, for example, would purchase an individual album; similarly a business requiring accountancy software would buy an...
CloudSense, the leading provider of next generation order management in the Cloud and Zuora, the leading subscription commerce Cloud business have today unveiled an end to end, Order to Cash solution in the Cloud. At Dreamforce on Thursday, during the Media and Communications key note, both companies shared the stage to demo their end to...
