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Global Press & Analyst Relations Manager

A bit about you

CloudSense is a hyper-growth SaaS company, disrupting the Salesforce ecosystem. We help some of the world’s outstanding organizations to sell more, launch faster and reduce costs by providing seamlessly connected digital-first customer experiences. Our platform is proven in Communications, Media, Energy, Logistics and Business Services and used by customers in over 30 countries, including the likes of O2, Liberty Global, Spotify, EDF and PostNL. Since starting out in 2009, CloudSense has grown rapidly and we now employ over 350 people across 12 offices in Europe, the U.S and APAC. If you’d like the opportunity to work in a fast-paced, aspirational and entrepreneurial environment, where you’re challenged to develop yourself and produce the very best, apply today.

 

Location

USA, New York

Benefits

25 days holiday (pro-rata) plus 8 public holidays, Health insurance,

3% of salary contribution to 401K,

breakfast, Company days

THE ROLE

 

The purpose of this role is for you to increase brand awareness and credibility of CloudSense and its technology globally, with a particular focus in the US. You will be responsible for driving an overall increase in media share-of-voice and industry analyst awareness. You will report to the VP Content & Product Marketing who is based in London and collaborate closely with the relevant marketing, product, industry, sales and business leaders. The CloudSense Marketing team is based across New York and London.

You will design and execute proactive strategies, plans and campaigns to maximize positive positioning and media coverage for CloudSense. The role will include direct media relations as well as the recruitment and management of a PR Agency to help support our ambitious plans. Industry Analyst relations is also a key part of this role.

We are open to both full-time and part-time applicants.

KEY RESPONSIBILITIES

  • Identify and distill key media messages from research and marketing material to position CloudSense as a thought leader
  • Recruit a PR Agency that is ideally placed to increase brand awareness and position CloudSense as a global leader in the market
  • Manage and develop professional working relationships with Agency, key journalists, internal clients and Analysts
  • Plan, execute and measure the global PR plan to maximize our editorial share of voice, and generate positive editorial comments focused on the media that will be relevant to our target customers
  • Create, deliver and execute global and US media strategies to support key markets
  • Align PR strategy with company’s global brand and approach. Enable CloudSense leadership to support the PR strategy.
    • Collaborate with business leads in key markets to generate media interest in CloudSense
    • Work with colleagues to lead timely responses to media and Analyst requests
    • Work with wider marketing team to integrate media into key events
    • Develop speaker pitches for CloudSense Execs and customers at relevant industry events
    • Act as the first point of contact for media and analyst enquiries
    • Work with wider marketing team to develop a network of non-traditional media contacts such as bloggers, influential people, and word-of-mouth advocates
    • Create and submit relevant industry award entries
    • Work directly with CloudSense customers to generate newsworthy win announcements, case studies, speaking opportunities and press engagements
    • Manage global and local relationships with industry analysts such as Gartner, Forrester and boutique analysts
    • Develop an influential, internal network that generates a constant stream of company and product news that can be communicated externally through regular news releases

     

     

QUALIFICATIONS

 

REQUIRED

  • Education: Relevant Bachelor’s degree
  • Work Experience: Minimum of 6 years of experience in media relations/corporate communications agency or client side
  • Must be legally authorized to work in the United States

PREFERRED

  • Gartner and/or Forrester analyst experience
  • Existing relationships with media in Software, Communications and/or the Salesforce Ecosystem
  • Working within an international/global company
  • Excellent writing and editing skills for audiences ranging from general to business to technical – including press releases, talking points, Q&As, white papers, etc.
  • Software or Communications industry journalism background a plus
  • Excellent media relations skills and ability to develop stories and understand news cycles – with the support of public relations agency resources
  • High-level understanding of the dynamics and critical issues in the communications, media and technology sectors

SKILLS

  • Exceptional project management and organizational skills
  • Ability to manage multiple projects under tight deadlines
  • Passion for executing deliverables and programs that are of the highest quality
  • Ability to develop and apply creative solutions to complex issues
  • Ability to work both autonomously as well as collaboratively with other areas of the company
  • Outstanding communication skills, both written and verbal

WORK REQUIREMENTS

Occasional travel may be required, we are open to both full-time and part-time applicants.