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Manager, Partner Marketing

The Manager, Partner Marketing, is responsible for marketing the CloudSense value proposition to and with our partner ecosystem, including Salesforce, System Integrators and technology partners.  The Manager, Partner Marketing, will work in conjunction with the CloudSense Alliances team to build strong relationships with key contacts in our partners’ marketing and sales organizations and will campaign using the full range of marketing channels. The role reports to the Vice President, Global Demand Generation.  The Manager, Partner Marketing will work closely with the Alliances team and must thrive in a hands-on role in a fast-moving environment.

 

Location

USA, New York

Benefits

25 days holiday (pro-rata) plus 8 public holidays, Health insurance,
3% of salary contribution to 401K,
breakfast, Company days

Key responsibilities

 

The Manager, Partner Marketing has overall responsibility for the partner marketing strategy and implementation, including marketing to and with partners. Responsibilities include but are not limited to:

  • Developing and directing the development of partner-focused content and collateral.
  • Ownership of the partner lead and contact databases for marketing activity, managing the flow as they enter the organization and ensure they are managed appropriately.
  • Building strong relationships with the CloudSense Alliances team globally to provide marketing programs that align to overall Alliance objectives and pipeline development.
  • Management of key marketing relationships with Salesforce, SIs and technology partners.
  • Building and managing integrated campaigns to and with partners.
  • Planning and managing events, from C-level dinners to exhibitions.

Competencies, Knowledge, Skills, Abilities

 

  • 3-5 years of experience working in partner marketing or demand generation marketing in a B2B software or technology environment.
  • Experience creating content ‘to and with’ partners.
  • Proven ability to create and collate great partner related content including brochures, videos, presentations, infographics, web pages, etc.
  • Event planning and management experience, including private and trade events.
  • Knowledge of lead management and pipeline development processes and reporting.
  • Experience with marketing automation and CRM software. HubSpot and Salesforce experience is a plus.
  • People person skilled in developing relationships across an ecosystem.
  • Self-motivator with a collaborative spirit.
  • Experience in the Salesforce ecosystem a plus.
  • Bachelors degree.

Please note that this is a Global role and there may be some travel involved.