We are looking for a dynamic and enthusiastic Marketing graduate to join as Product Marketing Executive working across all the products within the portfolio and reporting into the VP Content and Product Marketing. The Product Marketing Executive’s role will cover strategic planning through to tactical delivery of messaging and collateral, working closely with the wider Content, Product Marketing, Marketing, Product and Sales teams throughout CloudSense. CloudSense works both directly with customers and also with various partners, this role covers both direct and channel.
We are seeking an individual who has the potential to create value propositions and sales plays that feed into the generation of new content to generate awareness, interest and opportunities for the purposes of revenue generation.
You must be able to learn quickly about the industry sectors we focus on and how our customers’ challenges can be addressed with technology and software. In addition, you will be expected to create close working relationships with the sales teams, product teams and others in the marketing team. You must be able to exhibit a positive, can-do attitude and want to build a career in a growing company.
25 days holiday (pro-rata), medical insurance, employee assistance programme, 4% pensions contribution,
4x life assurance, training and development, childcare assistance, personal gym instructor, breakfast
KEY RESPONSIBILITY AREAS
Develop product collateral and content, such as presentations, proposals, webpages, demo videos, datasheets and white-papers.
Build customer information and use cases to help define the market opportunity and the value proposition of how we are positioned.
Develop and execute the product marketing plan, including messaging frameworks and competitor positioning.
Work closely with the VP Content and Product Marketing in creating a go-to-market, route to market and competitive plans.
Create and adapt the value propositions to industry and geographical segments for successful use into prospects, customers and partners.
Evangelize to customers, partners, analysts and internal audiences the CloudSense message.
Keep up to date with market & technology trends.
Work closely with Technology on the launching or new products & services as well as the evolution of existing products & services.
Work closely with Sales and Alliances to define the enablement strategy to be successful in the field and to produce the required marketing assets.
Contribute to the daily execution of managing product/domain strategy, including communication, knowledge sharing, reporting, managing field expectations.
Work with the wider marketing team on PR, messaging, digital marketing strategy and integrated demand generation.
COMPETENCIES KNOWLEDGE, SKILLS, ABILITIES
Bachelor’s degree or higher in marketing, communications, business or related subjects.
Creative, but also process-driven relying on data to make decisions.
Experience in generating various types of content such as video, web pages, blogs, emails, slide decks and white papers.
High personal productivity with superior written and verbal communication skills.
Strong team player – Willing to work for the team to ensure the continued success of the company