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Product Marketing Executive

You are a talented marketing professional experienced in the B2B software sector with a desire and ambition to develop your career within Product Marketing. You have been exposed to the full marketing mix and have decided that organising events, managing PR relationships and implementing digital campaigns are not for you. Instead you get a buzz from telling targeted stories about your product, helping to unlock the value behind your solution and creating value propositions and messages to targeted audiences. You are now looking for an opportunity to develop and hone those skills in a successful global marketing team within a growing London based software company, who is rivalling much larger Silicon Valley peers. You can prove that you have what it takes with experience of generating product orientated content to generate awareness, interest and opportunities.

 

Location

London

Benefits

25 days holiday (pro-rata), medical insurance, employee assistance programme, pensions, life assurance, training and development, childcare assistance, personal gym instructor, breakfast

KEY RESPONSIBILITIES

 

  • Develop product collateral and content, such as presentations, proposals, webpages, demo videos, datasheets and white-papers.
  • Build customer information and use cases to help define the market opportunity and the value proposition of how we are positioned.
  • Develop and execute the product marketing plan, including messaging frameworks and competitor positioning.
  • Work closely with the VP Content and Product Marketing in creating go-to-market, route to market and competitive plans.
  • Create and adapt the value propositions to industry and geographical segments for successful use into prospects, customers and partners.
  • Evangelize to customers, partners, analysts and internal audiences the CloudSense message.
  • Keep up to date with market & technology trends.
  • Work closely with Technology on the launching or new products & services as well as the evolution of existing products & services.
  • Work closely with Sales and Alliances to define the enablement strategy to be successful in the field and to produce the required marketing assets.
  • Contribute to the daily execution of managing product/domain strategy, including communication, knowledge sharing, reporting, managing field expectations.
  • Work with the wider marketing team on PR, messaging, digital marketing strategy and integrated demand generation.

COMPETENCIES KNOWLEDGE, SKILLS, ABILITIES

  • Minimum 2 years’ experience in a marketing role, within a B2B software environment.
  • Experience in generating various types of content such as video, web pages, blogs, emails, slide decks and white papers.
  • High personal productivity with superior written and verbal communication skills.
  • Bachelor’s degree or higher in marketing, communications, business or related subjects.
  • Creative, but also process-driven relying on data to make decisions.
  • Proven marketing measurement and ROI analysis on campaigns.
  • Strong team player – Willing to work for the team to ensure the continued success of the company.