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Sales & Marketing Operations Director

The Sales & Marketing Operations Director will be responsible for the sales and marketing reporting, analysis, enablement and technology stack – developing processes and system improvements that increase efficiency, improve performance and unlock revenue growth. You need to have experience building and managing sales processes and workflows, as well as developing KPIs. The ideal candidate will have a passion for both sales and marketing operations, as well as an aptitude for using data to identify obstacles and opportunities for better marketing, sales and revenue performance.

 

The Sales & Marketing Operations Director must be comfortable working in a fast-paced environment and making process, program and technology recommendations. We are looking for someone who has demonstrated success dealing with ambiguity, operating in a fast-growing environment, and solving problems with limited oversight. This role will be critical in helping CloudSense expand sales and marketing capabilities.

 

Location

London, UK

Benefits

25 days holiday (pro-rata), medical insurance, employee assistance programme, pensions, life assurance,
training and development, childcare assistance, personal gym instructor, breakfast

KEY RESPONSIBILITY AREAS

Sales and marketing technology management – define business requirements for technology; assist with design, implementation, and integration; continuous improvement of solutions over time. CloudSense uses a number of key technologies including Salesforce (CRM), CloudSense (CPQ), Hubspot (Marketing Automation), Outreach (Sales Engagement), Sigstr (Signature marketing), Gaggleamp (Social Amplification) and more.

Stay up to date on the latest trends, innovations, and technologies used to enable sales and marketing success.

Sales and marketing strategy – Actively identify the most effective, scalable opportunities to address issues and opportunities. Translate into actionable goals with supporting activities for each; implement dashboards/reports/tracking.

Own all aspects of CRM management and reporting including activity and pipeline reporting. Build-out reporting and dashboard functionality for Management, Sales and Marketing.

Create sales training plans and related content, working with marketing to implement campaigns and sales collateral.

Train Marketing, Sales and BDRs on systems, processes and tools.

Enhance sales and marketing productivity by enabling the team to work smarter by simplifying processes, evaluating new tools/apps, and providing easy access to information and resources need to close sales. Design, implement, and manage new marketing processes crucial to our growth.

Serve as a gatekeeper to the frontline – throttling efforts when the organization is asking too much/may be asking or something that could negatively impact the frontline’s ability to focus/execute effectively. Act as primary liaison for operational changes and requirements throughout the rest of the company.

Manage proposal/contract creation, storage, and tracking of documents.

Optimise data to ensure quality, quantity and integrity. Ensure compliance, email deliverability and ability to segment and serve personalised content / messaging.

Hire and manage future Sales and Marketing Operations people as we expand.

COMPETENCIES  KNOWLEDGE, SKILLS, ABILITIES

  • Bachelor’s Degree in Business Management, Data Science, or equivalent degree/experience.
  • 3+ years in a Sales Operations role working with consultative sales teams versus transactional or call center sales teams.
  • Marketing Operations experience is preferred.
  • An excellent understanding of standard business practices related to Sales & Marketing Operations processes and systems (lead generation, campaign results tracking, sales process, CRM applications, reporting, forecasting, territory management, and sales quotas).
  • Experience working in a small/mid-sized SaaS software or technical sales-focused company.
  • Must have Salesforce expertise, Marketing Automation experitise is preferred.
  • Comfort with advanced analytics and statistical analysis.
  • Able to break down problems of all different types in a structured fashion and identify the key issues to solve.
  • Work well under pressure, with ruthless prioritization and timely and transparent communication.
  • Comfortable with analytical work, with an eye for detail, but also an ability to refer back to the big picture.
  • Improvement orientation – proven experience reducing cost of sale/improving sales cycle times or outcomes (e.g. win rate, deal size) through process improvements and technology enablers.